In today’s digital-first world, a strong online presence is non-negotiable. And at the heart of that presence? Video. Specifically, a brand video. If you’re not already using video to tell your brand’s story, you’re missing out on one of the most powerful tools in modern marketing.
At The Story Mill, we believe every business, big or small, should have a brand video. Here’s why—and how to create one that actually works.
What Is a Brand Video?
A brand video is a short film that communicates who you are, what you do, and why it matters. It’s not a sales pitch—it’s a story. Your story.
It’s your chance to connect emotionally with your audience and show them the people, passion, and purpose behind the brand.
Why Your Business Needs One
1. Boosts Trust and Credibility
Seeing real people behind a business creates trust. A well-made brand video introduces your team, shows your process, and humanises your brand.
2. Improves Website Engagement
Visitors are far more likely to stay on your site (and convert!) when there’s an engaging video to watch. It’s the quickest way to communicate your value.
3. Perfect for Social Media and Ads
A strong brand video gives you versatile content that can be repurposed for social media, email marketing, and paid advertising.
4. Strengthens Your Brand Identity
A brand video reinforces your tone, visual style, and messaging—so your audience knows exactly who you are and what you stand for.
How to Make a Great Brand Video
1. Start with Strategy
Ask: Who are you speaking to? What do you want them to feel, think, or do after watching your video? This clarity shapes everything else.
2. Craft a Compelling Script
Keep it authentic and conversational. Your script should tell a story that flows: the problem, your solution, and the impact you make.
3. Keep It Short and Powerful
Aim for 1–2 minutes. Enough to hook the viewer and make an impression without losing their attention.
4. Invest in Quality
Your brand video reflects your business. That doesn’t mean it has to be expensive, but it should look and sound professional.
5. Include a Call to Action
End with a clear next step—whether it’s visiting your website, following you on social media, or getting in touch.
